Breaking through the noise
Ascent Insights
In today’s world, you are inundated with content, media, and competing narratives. We understand – so are we. That’s why our mission is simple: to help businesses cut through the noise and communicate with confidence.
Ascent Insights is an extension of that mission — a space where we share with you and your team expert intelligence, strategic perspectives, and actionable advice to help organizations like yours navigate the ever-evolving landscape of communications.
2021 continued to bring about unpredictable changes. From a communications perspective, it highlighted the importance of an innovative strategy that can pivot and be adapted to optimize the reach and impact of your message despite ever changing circumstances.
UNC Charlotte has a new look, and also a new name.
Brand loyalty describes the positive sentiment that a consumer has with a particular brand, increasing the likelihood of the consumer sticking with that brand. Brand loyalty is undoubtedly an important factor in growing a business.
A media opportunity can propel your business forward – but unfortunately, for many untrained spokespeople or entrepreneurs, a media opportunity can also send you backwards due to an unexpected gaffe or mishandled question.
We all make quick judgements, whether you realize it or not. And research shows, a first impression can be made in as little as 50 milliseconds (or just 0.05 seconds).
Over the past year, it was nearly impossible to turn on the TV or open an online news source without hearing about the COVID-19 impact. No doubt, it was the national and international news story of 2020 and remains a leading news story during 2021.