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Category: Digital Marketing
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Digital Marketing
How to Diagnose and Tune Up Your Brand’s Most Valuable Digital Tool
When’s the last time you thought about your website? Our team shares five must-ask questions for your 2024 website checkup!
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Ascent Company Updates
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Ascent Strategic Communications partner
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Digital Marketing
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PR Best Practices
What is Influencer Relations?
Learn how influencer relations works and why influencers should have a place in your brand strategy.
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Digital Marketing
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PR Best Practices
Are people reading your newsletter?
5 tips to making your company newsletter a success.
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Digital Marketing
Why Data – Not Just Content – is King for Optimizing Public Relations
We have all heard the phrase, a picture is worth a thousand words. However, I would argue, a data point can be just as effective.
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Digital Marketing
A Case Study for Rebranding: UNC Charlotte
UNC Charlotte has a new look, and also a new name.
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Digital Marketing
Establishing Brand Loyalty through Digital Platforms
Brand loyalty describes the positive sentiment that a consumer has with a particular brand, increasing the likelihood of the consumer sticking with that brand. Brand loyalty is undoubtedly an important factor in growing a business.
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