The year is coming to an end, which means many organizations and communications professionals are in the throes of planning for what’s next by setting new goals, coming up with new ideas, or drafting new campaigns. Planning is great, but first, take a moment and pause. In order to build your new 2026 plan, you need to understand two things: what actually worked in 2025, and what didn’t.
Every brand wants to be noticed, but today, visibility alone doesn’t make you the clear choice. At Ascent Strategic Communications, we help clients earn and sustain trust through an integrated communications strategy that includes public relations, digital marketing, brand strategy, and creative design. Our goal is to make you the clear and confident choice for your audience.
In order to scale your communications efforts to meet your growing business, simply doing more isn’t effective. What does work is doing what matters, with clarity, purpose, and confidence.
ASC is a strategic communications firm. So our obsession with strategy makes sense. It’s not just a buzz word we like to throw around in meetings. We truly believe it guides everything we do.
If you haven’t been through a rebrand, we thought what better time to peel back the onion and show you what this really looks like when it’s done thoughtfully and strategically. Let’s walk you through the 10 steps to take in a rebrand.