A media opportunity can propel your business forward – but unfortunately, for many untrained spokespeople or entrepreneurs, a media opportunity can also send you backwards due to an unexpected gaffe or mishandled question.
Over the past year, it was nearly impossible to turn on the TV or open an online news source without hearing about the COVID-19 impact. No doubt, it was the national and international news story of 2020 and remains a leading news story during 2021.
