As a founder or growth-stage leader, you’ve probably worn every hat in your business, including communications. At first, DIY efforts made sense. You handled social, wrote your own press releases, and posted occasional blogs. But as your brand grows, so do the stakes and especially the complexity.
Suddenly, the message that once felt connected now feels scattered. Your team isn’t sure what to say or how to say it and everyone has their own elevator pitch. You’re doing more, but gaining less traction. That’s not a failure of effort, it’s a signal you’ve outgrown the piecemeal approach.We help businesses make the leap from tactical to strategic. Because in order to scale your communications efforts to meet your growing business, simply doing more isn’t effective. What does work is doing what matters, with clarity, purpose, and confidence.
How Communications Needs Evolve as You Grow
In early-stage companies, communications are often reactive: “We need a press release!” or “Let’s post something about that event.” But with growth comes the need for intentionality.
Your communications should do more than tell a story. You’re building a brand, cultivating trust, attracting talent, and influencing stakeholders. This requires a strategy designed to scale with you.
Here’s what often changes:
- Your audience multiplies. You’re no longer speaking to one buyer persona. You’re now engaging investors, customers, media, and potential hires, all at once.
- Your message needs to unify. Internal clarity becomes just as important as external reach.Your team members are your most impactful spokespeople.
- Your brand becomes an asset. Visibility is no longer enough. Your brand needs credibility, authority, and influence. You need to be the clear choice for your target audience.
The Common Mistake: Sticking With a Tactical-Only Mindset
Many growing companies delay investing in strategic communications because either they’re used to doing it all themselves or believe it’s only necessary in a crisis or a launch window. But that mindset limits growth.
Tactical execution without strategy is like building a house without a blueprint. You’ll end up with a lot of activity, but not necessarily results. Measure twice, cut once applies to communications too.
At Ascent, we see this all the time: teams working hard, spending both time and budget, and still not breaking through the noise. That’s when we step in with the clarity, structure, and strategy to move them forward.
Our Approach: People-First, Strategy-Led, Built for Scale
We don’t believe in off-the-shelf solutions, because no two companies, nor two growth journeys, are the same.
Our approach starts with listening. We immerse ourselves in your world, identify what’s working (and what’s not), and build a plan that aligns communications with business goals.
From there, we execute with purpose:
- Brand Positioning and Messaging to carve out your space in a crowded market
- Strategic Communications Planning to align messaging across all channels
- Public Relations and Media Engagement to elevate your visibility and credibility
- Content and Digital Strategy that drives meaningful engagement
- Internal and Stakeholder Communications to build trust from the inside out
You will look polished, and more importantly, you’ll communicate with confidence, clarity, and generate impact at every stage of your growth.
Ready to Rise?
You’ve built momentum. But now what? Level up. Growth requires a communications strategy that evolves with you and drives measurable impact.
Let’s rise above the noise and the one-off tactics. Let’s build something that lasts.
Your next chapter deserves a communications partner who sees the big picture and helps you tell it powerfully.