If you’re exploring communications support, you’re likely facing one (or more) of these challenges:

• Your brand doesn’t stand out in a crowded space.
• Your messaging feels inconsistent. 
• You’re investing in marketing, but it’s not moving the needle.

These aren’t surface issues. They’re signals of misalignment at the brand level and that’s exactly where brand positioning comes in.

At Ascent Strategic Communications, we believe brand positioning is the foundation of growth. When you know exactly who you are, who you serve, and why you matter, everything from messaging to media to marketing becomes clearer, stronger, and more effective.

Here’s how we guide our clients through that process.

Step 1: Insight-Driven Communications Strategy

Benchmark Analysis & Discovery
We begin by understanding where you stand, but more importantly, where you have room to lead. Through competitive benchmarking and brand audits, we assess your current market position, messaging clarity, and leadership visibility relative to peers and aspirational competitors.

Audience Prioritization
Then we get focused. We define and prioritize the audiences that matter most to your growth, enabling us to align communications goals with business impact.

The Deliverable: A benchmark report and actionable recommendations for brand positioning, audience strategy, and future content.

Step 2: Build the Narrative

Leadership Narrative Development
This is where clarity becomes the story. We work with your team to shape a brand narrative that is both distinctive and deeply authentic. We create a strategic throughline that resonates with employees, customers, stakeholders, and media alike.

Thought Leadership Positioning
We also identify the conversations your brand can credibly lead. From industry trends to societal shifts, we help you insert your voice into the right places, in the right way.

The Deliverable: A full brand content strategy that includes your brand story, key messaging pillars, foundational content themes, and a team-friendly brand book.

Step 3: Plan for Real-World Engagement

Channel Focus
Where should your brand show up? We guide you to the platforms and touchpoints that align with your audience’s behavior and your strategic goals. It’s not about doing more. It’s about being smarter. 

Engagement Strategy
We then build a detailed content plan that brings your narrative to life with consistency and impact. Following an integrated communications approach known as the PESO Model© we help you show up with purpose and clarity.

What is the PESO Model©? Here’s a refresher:

The PESO Model© by Gini Dietrich is an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.

• Paid Media: Advertising or sponsored placements (e.g., social ads, influencer partnerships, sponsored content).
• Earned Media: Media coverage or publicity gained through PR (e.g., press mentions, guest articles, interviews).
• Shared Media: Content shared by audiences, typically on social platforms (e.g., organic social media, reposts, community engagement).
• Owned Media: Content you control (e.g., your website, blog, email newsletters, whitepapers).

The Deliverable: A 6-month execution plan across core channels.

Step 4: Execute & Evolve

Multi-Channel Execution
From media relations and digital content to executive visibility and events, we activate your brand narrative across platforms, and we do it with an eye toward credibility, consistency, and long-term growth.

Measurement That Matters
Our work doesn’t stop at launch. We define the right metrics, tied to both communications and business outcomes, to ensure your communications strategy is delivering real value, and continuously refine it over time.

Retainer Support Includes: Ongoing counsel and execution, bi-weekly check-ins, and tactical support across all communications initiatives.

Your brand’s success starts with knowing who you are, why it matters, and how to show up with clarity. That’s the power of brand positioning. And that’s what we help you build.

Interested in building a communications strategy that scales? Let’s talk →